Alpha Appliances Limited was founded in 1974. It engaged in the marketing and distribution of quality electrical home appliances and audio-visual products, including the renowned ‘GENERAL’ and ‘FUJI ELECTRIC’ air-conditioners, ‘GALA’  washer, dryer, refrigerator, dehumidifier, ‘CINETRON’ washer, dryer, refrigerator, dehumidifier, thermo ventilator and heater. The Company was publicly listed on The Hong Kong Stock Exchange from August 1997 to December 2004 and successfully privatized in January 2005.

In 1976, Alpha commenced its partnership with the manufacturer of ‘GENERAL’ air-conditioners in Japan and has been striving to provide consumers with the premium quality products and services in the capacity of the sole agent in Hong Kong and Macau since then. After years of dedicated efforts, coupled with the strong acumen in the electrical appliances market, Alpha has been able to establish ‘GENERAL’ as the leading brand air-conditioner in Hong Kong, which is widely adopted by major property developers, government departments, hospitals, education institutes, private enterprises and general consumers. In conjunction with our growing development on other household brands of products, Alpha has become a leading supplier in Hong Kong’s electrical appliances trade.


Customer Satisfaction

Alpha has 50 years experience in electrical appliances business. The Company's diversified portfolio of world renowned quality products have gained popularity among a broad spectrum of customer base through a well established and far-reaching local distribution network encompassing major retailers, chain stores, department stores and wholesalers all over Hong Kong and Macau. Customer satisfaction has been the key to our success in building up the portfolio of our brands. In 1997, the Company was awarded ISO certification. Alpha was the first company to respond to the EMSD’s voluntary efficiency labeling program and was awarded the first energy label for ‘General’ split type air conditioners. The Company recognized its role of good corporate citizenship and pioneered to promote air conditioners that used earth friendly refrigerants (R410A) that would not lead to the depletion of the ozone layer and promotion of eco-friendly air conditioners that save energy and offer high efficiency.

Comprehensive after-sales service

In order to provide customers with the peace of mind, Alpha maintains its own professional service team of over 100 staff who have been well trained to provide customers with the latest product information and solutions to technical issues, offering the most comprehensive and efficient after-sales service in the market. We are thankful for your long-lasting support. Alpha will continue with its unflagging efforts to bring quality and best value-for-money products to the customers in the region.

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